Take the time to listen to what customers are saying through their answers to poll questions and you’ll gain an inside glimpse into where your marketing efforts may be put to the most effective use. Make Poll Insights a Part of Your B2B Marketing Plans Some organizations choose to conduct polls on several platforms and to then compare the results, or even compile them together to get a larger sample answer size. It can be ideal to ask poll questions on the digital channel that best suits your particular audience. Poll data shows what marketers are thinking about when it comes to a variety of important subjects, ranging from everyday tasks to far-reaching future trends.įor over a year now we’ve utilized our TopRank Marketing Twitter channel to publish a weekly poll, asking a range of questions to B2B marketers, and have also begun asking our poll questions on the TopRank Marketing LinkedIn page. The revelations people provide when they respond to online marketing polls include a wealth of industry information. I also took a detailed dive into what B2B marketers can learn from all that poll data you’ve been collecting, in “17 Revealing B2B Marketing Insights From Poll Data.”
Polls can also be a fine testing ground for new ideas, as we examined in “How B2B Brands Can Break Into Interactive Content.” surveys, polls, conversations).” What Can Marketers Do With All That Poll Data? Nick has also observed that polls can be a good way to prove or disprove preconceived notions about a variety of marketing topics, urging marketers to “ Vet your assumptions against data-driven research and interactions with audience members (e.g. Nick Nelson pointed out the additional power of polls when used as a form of episodic content marketing, in “Hungry for More: What B2B Marketers Need to Know About Episodic Content,” placing polls in the same effective category as weekly hashtag posts and employee spotlights. Our CEO Lee Odden suggests conducting online polls as one of the “25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020,” urging marketers to consider polls as a helpful part of a well-rounded content marketing strategy. Members of the Gen Z demographic more often seek out multifaceted content comprised of interactive elements such as polls and quizzes, according to recent content consumption preference data showing that 33 percent of Gen Z respondents expressed a preference for articles that contain interactive features. Online polls have long been an attractive interactive element among all demographics of social media users, however digital media consumption habits vary by generation. Why Should B2B Marketers Use Polls?Ī while back our senior content strategist Nick Nelson explored the social media poll landscape and shared five helpful tips, in “The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices,” and more recently we also reported that Facebook has brought polls back to Facebook Messenger group chats after a year-long absence. With this and other recent changes to social media polls, we’ll take a look at the latest news about online polls, and see how B2B marketers and brands are using polls in innovative ways, including 6 B2B brands winning with LinkedIn polls. Polls offer a unique two-for-one value for B2B marketers, providing quality feedback on what customers want while also offering brands a powerful interactive social media content marketing element.Īs we first reported in our B2B marketing news, our client LinkedIn recently launched the return of its highly-anticipated poll feature, offering marketers a new platform besides Twitter, Facebook, and Instagram for gathering community sentiment using polls - one that may be the best fit for many B2B brands.
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